MOSHI MOSHI MIND

Founded in Denmark in 2006 by Stine Skjoldborg and Rikke Rasmussen.

Created in response to the need for a non-seasonal, multifunctional wardrobe that seamlessly takes women from the office to yoga class, from the playground to Pilates, and from a relaxed breakfast to a city outing. Designed to prioritize clever fashion over fast fashion and to encourage conscious choices, it aims to offer timeless designs and simplicity for women. Their mission has always been to promote comfort, movement, and softness. They operate guided by three core principles: care, responsibility, and community.