MOACONCEPT

Translating to “master of arts,” Moa Concept was founded in 2013 in Florence by young designers passionate about art. It is a creative brand that enjoys playing with universal icons like Mickey Mouse, Bugs Bunny, and Snoopy, reinterpreting them in a fresh and funky way. With the LEGACY collection, Moa Concept introduced an eco-friendly shoe made from biodegradable materials and natural color pigments, featuring a distinctive big ‘M’ upside down, symbolizing modernity and a dynamic vibe. Through the Moa Concept Foundation, a platform that supports art, innovation, and design across various forms—including classical, modern, contemporary, avant-garde, and digital—the brand regularly hosts social and cultural events. These events, often organized in collaboration with independent artists, aim to promote the rehabilitation of degraded urban areas.