B SIDES

Denim Crafted in New York City

The B side of a record features the deep cuts—the complex, unique songs that true connoisseurs cherish most. Similarly, B Sides celebrates the beauty of imperfection: jeans that, like the sleeper song on a classic rock album, tell an interesting story. Longtime friends and fashion industry veterans Claire Lampert and Stacy Daily started collecting antique denim as founders of the curated-vintage boutique, “Where I Was From”. Their obsession has taken them from Colorado, where they work with a local cowboy who specializes in unearthing rare specimens, to industrial rag houses, where they search through massive piles of old garments for that perfectly imperfect pair. Their collection inspired B Sides’s vintage patchwork styles—graphic jeans that spliced different washes and colors long before the current trend for reworked denim. Now, with the launch of a denim collection made from new material, B Sides’s distinct sensibility and attention to detail are accessible to all, at an affordable price. The difference lies in the denim, sourced from family-owned mills in Georgia and North Carolina that have supplied workwear textiles to farm supply stores since the 1800s. Pleased with their weight yet comfortable to wear, the materials have a depth and texture unlike anything seen since the '70s. Every wash, whisker, and fade is inspired by the time-worn pieces in the founders’ archive. The styles—cut to flatter—combine vintage personality with polished tailoring and will develop over time. Although each piece is new, no two are alike. B Sides jeans are understated classics with character.