As summer 2025 approaches, you can expect to see a lively mix of bright, bold fashion choices and understated, quiet luxury. From casual street clothing and leisurewear to high-end boutique designs, there’s something for everyone this season. Today, we’re highlighting some of the most dominant summer fashion trends to give you a little inspiration for your next shopping trip.
Looking for some summer flair? Shop our new arrivals for 2025.
Soft summer fashion trends we love this year
Summer brings a focus on ease, breathability, and romance. And it’s even more apparent in this season’s trends. Here are some of the summer fashion styles to expect this year:
Sheer layers
Light, flirty, and comfortable, sheer layers are everywhere this season. This trend adds a touch of sex appeal, elegance, and fluidity to any outfit. You’ll find chiffon, organza, and mesh draped over bralettes, boy shorts, and everything in between. Sheer maxi-dresses like THE TINY BIG SISTER's Voile Dress, silky-soft skirts, and monochrome sets will set the tone this season.
Light hues and subtle shades
On one end of the spectrum, soft, soothing colors will take center stage. Cream, white, butter yellow, and seafoam are all the rage in men’s and women’s apparel this year. But this won’t be the only colorful trend in summer fashion. Look out for bold colors and patterns pigment-based focus in a bit.
Natural and light fabrics
Be on the lookout for lots of linen, bamboo, silk, and hemp this summer. Cotton dresses like the Strawberries Dress, gauzy button-down beach cover-ups, and earth-toned swimsuits are in the spotlight this season. These choices are all about eco-conscious and skin-friendly summer fashion. Mass-produced factory threads are out, and natural, small-batch fibers are in.
Read more: The Best Going Out Tops for Summer
Look out for big and bold this summer
On the other end of the soft, shaded spectrum, we’re looking forward to another side that’s more energetic, expressive, and full of personality. Here’s what you can anticipate in bold summer fashion as the season rolls around:
Blooms and floral prints
Botanicals are back — with a twist! From painterly to hyper-realistic, we’re loving the bold prints on dresses, suits, skirts, pants, and tops. For a softer approach to big bold blooms, look for two-tone or monochrome color combinations, like the embroidered pants and top from TINY BIG SISTER and the Julieta Skirt from NO PISE LA GRAMA.
Summer fashion is also seeing 3D floral appliques on denim shorts and all kinds of accessories, including bags, shoes, and sunglasses.
Eye-catching colors
This playful take on summer fashion trends turns the subtle, understated color palette on its head. You may see a lot of vibrant colors like fire-engine red, ultra-saturated pinks, and neon citrus tones. A couple of our favorites this season are the Grace Slip Dress from GOLD HAWK and THINKING MU’s Cirila Pants.
Color blocking in big stripes and patterns is back in a big way — so we’re seeing more structured sets, column dresses, and even swimsuits with bright, bold color combinations. One of our favorites is the Striped Terry Tank from BOBO CHOSES, featured in our summer collection this year.
Utility reimagined
Summer fashion is about to blend function with style like never before. Utility wear has made a comeback, and this time, it’s moved beyond the classic khaki and army green. Cargo pants, utility vests, and convertible clothing appear in acid brights, pastels, and even metallics (like LANHTROPY's Culotte Metallic Linen Pants) for a modern take on an old favorite.
Related: Fresh Spring Fashion Trends for 2025
Timeless styles to look for this summer
Don’t assume that athleisure is going anywhere in the foreseeable future. Instead, summer fashion trends will elevate this standby for a glam reimagining of classic casualwear. Here’s what you can look forward to in the world of athleisure:
Stay boho comfy
Boho never seems to go out of style, and that’s especially true this summer! We’re absolutely loving the classic paisleys and flowing fabrics that are coming out this year.
While staying true to the boho appeal, expect to see small details that give this timeless style a fresh look. Some of our favorites this year are the Marmont Flutter Tunic Dress from SPELL, SPELL's Dancing Valley Pant, and the Liv Mini Knit Dress from AVY & CO.
That retro style
Retro is in! This summer, anticipate throwback styles like wide-leg jeans, striped knit shorts, and mesh and sequins. Put a fun twist on the trend by pairing bold with silky soft. NSF's Daryl Boxy Mock Neck Tee, JOCELYN's Sequin Kniti Top, and ONCEPT's Carmen Knit Shorts are some of our favorites this season that are perfect for amping up that retro vibe!
Make a statement
Also watch this summer’s fashion go beyond the big and bold with intentional prints, artistic patterns, and structured color combinations. Statement pieces are always in style.
So, if you want to add something truly unique to your seasonal wardrobe, be on the lookout for painted tees, abstract patterns, and artful designs. STONED IMMACULATE and NO PISE LA GRAMA do this perfectly with the Isla Bonita Tee and the Love Statement Tee.
Related reading: Slow Fashion Brands That Are Changing the Industry
Shop RAREBIRD for unique finds in summer fashion this season!
Summer is here, and we’ve curated a brand-new collection of one-of-a-kind finds from our favorite brands. Explore our thoughtfully sourced designs online, or visit our Sarasota boutique to find the next addition to your wardrobe.
